About Us
Bold Skin. Unapologetically You.
ABOUT US
Licx Beauty Is A Luxury, Genderless Body Care Brand Founded In 2022 By CEO Lamont Odum. Privately Owned And Operated, Licx Beauty Was Created With A Clear Vision: To Offer High-Quality, Inclusive, And Thoughtfully Crafted Body Care That Makes Everyone Feel Confident In Their Skin. As A Member Of The LGBTQ+ Community, Our Founder Sought To Build A Brand Rooted In Self-Expression, Confidence, And Care — Free From Labels, Expectations, Or Limits. Today, Licx Beauty Focuses Exclusively On Our Signature Whipped Body Butters, Designed To Deeply Nourish The Skin While Delivering A Luxurious, Sensory Experience. Our Body Butters Are Made For Anyone Who Values Soft, Hydrated Skin And Elevated Self-Care, Regardless Of Gender Or Personal Style. Each Formula Is Rich, Indulgent, And Inspired By Everyday Moments Of Comfort, Confidence, And Ease. At Licx Beauty, Our Mission Remains Simple: To Create Accessible Luxury Body Care That Empowers You To Feel Good, Show Up Fully, And Be Unapologetically Yourself.
LicxBeauty Is An Extension Of Who I Am — Optimistic, Expressive, And Deeply Creative. I’ve Always Been Drawn To Connection, Storytelling, And Inspiring Others Simply By Being Myself. That Energy Is Woven Into Every Part Of This Brand. My Creativity Has Always Lived At The Intersection Of Beauty, Confidence, And Self-Expression. Through LicxBeauty, I Wanted To Create More Than Just Products — I Wanted To Create A Feeling. A Moment Of Comfort. A Sense Of Confidence. A Reminder That Taking Care Of Your Body Is A Powerful Form Of Self-Expression. LicxBeauty Is Built On The Belief That When You Feel Good In Your Skin, It Shows. That Softness Can Be Strength. And That Confidence, Like Great Body Care, Should Feel Effortless.
— Lamont Odum, Founder