About Us
BE BOLD. BE UNAPOLOGETICALLY YOURSELF.
ABOUT US
Licx Beauty is a luxury & genderless cosmetic brand. Founded in 2022, Licx Beauty is privately owned and operated by CEO Lamont Odum. As part of the LGBTQ+ community, our CEO had a vision to create a brand that provides high quality, inclusive, and affordable beauty products.
It’s our top priority to ensure that our LB community always feels confident and included. We cater to anyone who has an affinity for beauty, regardless of personal style or gender. We're here to uplift and inspire everyone to BE BOLD. Today, Licx Beauty's mission remains the same—making affordable beauty products accessible to customers around the world. We believe in quality, inclusivity, and creating unique products that everyone can enjoy. Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.
“You are optimistic, inspiring, outgoing, and expressive. People see you as cheerful, positive and charming; your personality has a certain bounce and verve that so powerfully affects others that you can inspire people without effort. All of this upward energy is a symptom of your tremendous creativity. Your verbal skills may well lead you into the fields of writing, comedy, theatre, and music.”